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About

Merk

PT Maspion Teflon Division didirikan pada 1987 dan merupakan anak perusahaan dari Maspion Group dengan spesialisasi pembuatan peralatan masak anti lengket berbahan dasar aluminium dengan merk Maxim® dan berbagai merk lainnya.

Visi

Menggalakkan hidup sehat dan nyaman bagi seluruh masyarakat.

Misi

Produk Untuk memproduksi, mendistribusikan dan menjual produk berkualitas terbaik dengan terus berkomitmen untuk menggunakan bahan berkelas tinggi dan memenuhi standar nasional dan internasional.

Sosial Meningkatkan kualitas kehidupan lokal, nasional dan internasional. Mendidik masyarakat tentang kenyamanan memasak menggunakan peralatan masak anti lengket dan mempromosikan hidup sehat dengan menggunakan hanya sedikit minyak saat memasak.

Ekonomis Mempertahankan dan memperluas kepemimpinan pasar untuk peralatan masak anti lengket di Indonesia. Menjalankan perusahaan berdasarkan pertumbuhan keuangan yang berkelanjutan dan meningkatkan nilai bagi para pemegang saham. Mengembangkan dan mengangkat kondisi sosial ekonomi Indonesia dengan memperluas kesempatan untuk pengembangan pribadi dan kemajuan karir bagi karyawan kami.


Milestones

PT Maspion Teflon Division was set up and it is a subsidiary of Maspion Group specializing in the manufacturing of non-stick aluminum cookware under the brand Maxim® among other brands.

The "Maxim®" brand received the "Packaging Consumer Branding Award".

The "Maxim®" brand received the "International Brand Award"

25th year anniversary of excellent partnership between PT Maspion and PT DuPont Indonesia. Both companies are still engaged in ongoing product awareness, and product knowledge to support the growth of consumer acceptance towards nonstick cookware in the local market.

now: Maxim® become The 1st Halal Cookware in Indonesia.

Operations

Pioneer of Nonstick Cookware Manufacturer in Indonesia

Maxim® products use Teflon® non-stick coatings, a product of DuPont® which is a multinational company based in United States of America. Maxim® is the exclusive licensee for Teflon® coated cookware based in Indonesia. The year 2012 marks the 25th year anniversary of excellent partnership between PT Maspion and PT DuPont Indonesia. Both companies are still engaged in ongoing product awareness, and product knowledge to support the growth of consumer acceptance towards nonstick cookware in the local market. Market Leader With more than 25 years of expertise in cookware manufacturing and the support of most recent technologically inclined manufacturing lines along with dedicated professionals, Maxim® products managed to penetrate the market and emerge as the market leader in non-stick coated cookware in Indonesia. The wide distribution channels employed by PT Maspion ensures that the company catches both the modern and traditional retailers. Today, Maxim®-Teflon® is recognized as a household name for nonstick branded cookware in the Indonesian society and is synonymous with exceptional quality. The “Maxim®” brand received the “International Brand Award” in 2008 and the “Packaging Consumer Branding Award” in 2005.

World Player

Additionally, Maxim®-Teflon® products are now exported to other countries such as Kenya, Malaysia, Mauritius, Myanmar, Peru, the Philippines, Singapore, Thailand and Vietnam. The company continuously strives to expand the reach of Maxim® products to the rest of the world.

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